Josh Genuth

Hi! I'm Josh, an Israel-based freelance copywriter, content writer, and editor. I help tech companies and startups  sharpen their messaging and branding by writing high level professional content. With a strong background in tech PR and content production, I create assets which help attract new customers, partners, and investors, enhancing your reach and brand. I specialize in web copy, creative content, proofreading, and editing.


Please browse some samples of my published work below. 

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Here’s how AI moved insurance in a bold new direction

The insurance industry has evolved more in the last five years than it has over the previous 50. Advances in technology upended the standard top-down legacy model such that property or vehicle owners can now download one of dozens of apps and sign up for a policy in minutes. This ability to take full control over their insurance policies while cutting out the traditional gatekeepers has changed the way the game is played.

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How Psychedelic-Assisted Addiction Therapy Is Bringing New Hope

For centuries, the science behind addiction and how it works has challenged researchers almost as much as creating effective and lasting treatments for them. Addiction destroys families, creates heartbreaking situations of abuse and neglect, and often results in early death. According to the UN’s 2019 World Drug Report, about 35 million people suffer from drug use disorders. In 2017 alone, drug overdoses directly caused 167,000 deaths, with the highest rates occurring in the US.

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How Leaders Prioritize Software: A Guide for Business Decision Makers

In today’s world of digital technology and virtual communication, change is constant. It can cause fatigue in employees and managers who once again need to reorganize their entire workday to accommodate a new disruption. Whether it’s reminding everyone to clock in their work hours, shifting to more virtual meetings, or adapting to brand new software, resistance can arise when busy employees have to integrate the unfamiliar into the comfortably familiar.

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Why Should You Invest in Employee Development?

“In a time of drastic change, it is the learners who inherit our future.” American social philosopher Eric Hoffer said this of the 20th century, but the same idea rings true with the rapid technological pace of most 21st century organizations. As businesses engage in digital transformation, building a learning culture is key to organizational success. Employee training goes beyond weeks or months of onboarding new employees; it extends to an unending focus on employee success.

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Delivery Dispatch Software: 7 Must-Have Features

The accelerated eCommerce growth from the last few years has led to an increased demand for more rapid and convenient delivery options than ever before. In fact, over 50% of retailers and shippers already offer same day delivery, and that number is expected to grow to 65% by the end of 2019. Rates of online delivery for grocery, white glove and oversized deliveries – all of which require large, often specialized vehicles – are rising as well. There’s never been a more critical time to implement the right dispatch software for your business.

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Harnessing AI to Find Alpha in Real Estate Investment

For some time now, tech-based innovations have been reshaping the way things are done across almost every industry. Despite this, the world of commercial real estate has dragged its feet, clinging tightly to its traditional ways. Even when compared to other investment markets, commercial real estate is a dinosaur. The stock market long ago adopted new core innovations and continues to do so—even the conservative bond market is following suit. Especially considering the uncertainty inherent to the current real estate market, tech-based disruption in the CRE investment market is long overdue and finally emerging.

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What tech breakthroughs in capital markets can tell us about the future of real estate

In 1867, Edward Calahan invented the world’s first stock ticker. His device used telegraph technology to transmit real time stock quotes emanating from the New York Stock Exchange to any other portal nationwide – enabling traders everywhere to engage with the NYSE for the first time and planting the seeds for a globally accessible stock market. Today, almost no industry has emerged unscathed through decades of sweeping tech-based overhauls, and capital and investment markets are no exception. I

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The Evolution of Programming Technologies, and How You Can Become Darwin

In nature, sports, and technology, as the saying I just invented goes, nothing lasts forever. Or does it? With extinct animals and sports teams, there exists a certain amount of fond memorializing that continues long after they’ve checked out. Most were underappreciated in their time – which may have been a prime cause of their eventual decline. But while this may be true of the Cincinnati Royals and the Stephens Island Wren, “extinct” programming languages such as Fortran, Cobol, Pascal, PL/I, and ADA are a different story. The life cycle of coding languages usually follows a fairly formulaic plot arc.

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Chatbots are Not as AI-driven as You Might Think (Yet)

Social media switched the balance of power away from company-controlled communication and into the consumer camp — not just in-the-moment, but precisely at their moment, on their devices, on the channels they choose. But with the advent of messaging and the recent injection of A.I. into messaging platforms in the form of chatbots, it’s more than just communication that is shifting — it’s the entire way people and businesses interact.

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Why China is a Booming Market for App Marketers

China has the largest smartphone market on the planet, with well over 1.2 billion users. Clearly, they have earned their place as one of the most lucrative mobile advertising markets in the industry. These figures, by any measure, are a potential goldmine to mobile, software and telecom industries across the board – especially advertising. Aside from sheer mass of population, how did this region become such a booming one for mobile, and what are they doing right that makes for such unique success?

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How to Launch a $19 Billion Startup? Follow WhatsApp's Lead

WhatsApp got a cool $19 billion when it was bought by Facebook. Here's why new startups should follow its lead, says Vonetize CEO Noam Josephides. There is a tendency among entrepreneurs who are launching a new business to consider the United States as the only viable choice for launch and early operation. But in fact, this America-centric model forgoes tremendous opportunities that come with focusing on less saturated markets in which to build your brand before moving into the US market, if at all.

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Engage The Unforgiving User

As it becomes ever more challenging to find, retain and monetize users, app developers are fighting an uphill battle. The statistics make for grim reading: More than 80% of downloaded apps are only opened once before being deleted, while about 90% of users abandon an app within seven days after installation. If we consider the lifetime value of customers instead of measuring success solely in terms of steadily rising cost per installation, ongoing engagement becomes a precious commodity for app developers.

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